8 CONTEMPORARY TRENDS YOU NEED TO KNOW
By Francesca Tur Serra, CEO of Tendencias TV
Francesca Tur is a publicist specialized in investigating and capturing the trends that leave us in awe. Dedicated to creative strategic advice, she works for upcoming projects, established brands and various agencies.
CEO of Tendencias.tv and teacher in different fashion and design schools and universities, she has a constant contact with talent, allowing her to pave new creative paths in our time. Despite her busy schedule, she has decided to stop by and share the following 8 contemporary trends with us. Trends that show that uniqueness is key to get to 2025 with a solid and consolidated proposal.
FROM VENEZUELA TO THE WORLD
Strength, power, Latin references and a mix of disciplines. Because from Venezuela, it spreads around the world with this special kind of magic. His way of going about the stages, of understanding the show and of conceiving music, make Alejandro Ghersi, ARCA, a mentor to see and listen to. Musician and producer, who beyond working and dancing, has a futuristic record with BJÖRK. A kind of contemporary opera deeply and very well worked. “Skin” to start.
Arca at ‘Reverie’ (2017)
VANISHING AND DISAPPEARING
The fading, disappearing and not forever-lasting make up one of the qualities of our time. A perfect example of that is Keef Palas. Contemporary ephemeral jewels that evolve, and change with the passing of time until they disappear. Claire O’Keefe and Eugenia Oliva, stand behind this project. A project of elegant, Mediterranean irony.
Magnolia Leaves’ design
THE FUTURE IS WRITTEN WITH AN ‘S’
Internet Age Media
There are futures and perspectives. We learnt it with Adbusters and we understood it thanks to Lucy & Andrés. Internet as culture and the futures of media. Lucy & Andrés, shaped Internet Age Media. A festival that has become a family. A festival with a clear and recommendable manifesto. Utopias, dystopias and other narratives. Always in plural. Your weekly newsletter is a well-curated dose of what outlines the complex system that surrounds culture and the Internet.
PHOTOGRAPHY AND TEXT AS ONE
“What are we going to do with all this future?” Female future, of course. She started extremely young and her universe paved her way with photography. She is still very young, and Andalusian. From London to the world, she has launched campaigns for fashion brands at the highest level. She has shot for fashion brands’ campaigns to the highest quality. She does not share these on her Instagram though. Instead, she shares her thoughts in writing. Because of her individuality, Gucci (who are clued up on current strategies) began to collaborate with her. She began designing (or writing) the invitation for one of their fashion shows in Milan. She went on to paint her important messages, in important streets, on important mural-sized walls, to end up collaborating for garments and products. You must have definitely seen her belt bags.
Coco Capitán for Gucci (2017)
LOADS OF TRAINERS
Virgil Abloh, Heron Preston, Palace, Supreme & Krizia Robustella
The staples of what is luxury in streetwear form. Urban culture and the streets have entered the fashion world with a bang. But what’s really interesting here is the way to produce, promote and put back to the streets. Launches announced at short notice in social profiles of creative directors, global brands flirting with other niche brands, and sales that look like anything but sales. Key characters and reference projects. Everything carried out by Virgil Abloh or Heron Preston. Brands to follow like Palace or Supreme, or Krizia Robustella for a more local focus.
‘Classy Jungle Brothers’ Collection (2017)
THE SUIT AS THE ANSWER
Thom Browne or Ernesto Artillo
We come from rags to riches through wear and tear. Now we’re moving towards what is proper, classic and neat. The pendulum and the cyclical are constants in the universe of trends. In fashion, we see it in many ways, perhaps the most visible being the return of the suit. All with a disruptive touch. Thom Browne and the media are always a reference, now with the proposal of visual artist Ernesto Artillo. In both we take in the singularity that we started with.
‘La mujer que llevo fuera’ Collection (2018), with Ana Rujas
There are no more taboos. The ritual which deals with you-know-what, addressing it, innovating and presenting it with a trendy feel, aimed at a young audience. It is a women’s underwear brand that is used throughout the period without the need to use sanitary towels. All presented in a totally modern way and with quirky explanations that aren’t shy to talk about this otherwise hush-hush subject. The perfect mix between observation, fabrics technology and cool vibes.
Underwear by She Thinx
‘Stuffed Chairs’ by Stout